Working with a charity can offer many benefits to SMEs. Put simply, charity fundraising is great for a company, its employees and, of course, the charity itself. In this blog we’ll take a look at the benefits to companies from engaging in charity fundraising. We’ll also end on a recent Flexspace example.
The benefits broadly divide into two categories, internal and external. Let’s look at each in turn:
The main positives to working with a charity is the motivation this provides employees. Quite simply, people love to do things which support the community or a charity which they have a close personal connection with.
It’s great for an employer to choose a charity which aligns closely to its workforce and its values. The closer the alignment, the more likely employees will really get behind any fundraising efforts.
Some companies will create a shortlist of say, three charity contenders to work with. An employee ballot decides who to support for that year or two year period.
Most employees work with companies who have strong values that they can identify with. For their part, most employers recognise the value that Corporate Social Responsibility (CSR) gives their organisation. Charity work provides worthwhile values. It really is a win: win situation.
Supporting a charity can take many forms (volunteering, fundraising, matched giving etc.). They are most successful when its a symbiotic relationships. Both sides should gain equally from the partnership.
Some employees choose to volunteer in some capacity with their charity of choice. This can be a rewarding experience . Many positive skills are earned and valuable connections made. Indeed, many charity partnerships provide a welcome boost to a company’s networks.
Getting the workforce to collectively focus on a single task, can bring many benefits to morale and team working. Group fundraising can also engender a healthy sense of competition with regard to which team is able to raise the most amount of money. Fundraising is supposed to be fun – as long as employees are enjoying themselves as well as doing something worthwhile. This provides a very enjoyable and positive experience for all participants.
One of the more obvious benefits of any charity work is the positive PR it provides to your company image. The closer your own company values align with the charity, then the easier this PR is to lever in a positive way.
There are various methods of doing this – the more traditional local radio and local newspapers as well as the faster moving social media channels.
Don’t forget, local newspapers and radio rely on commercial charity partnerships. They provide valuable content. They are always keen to promote your cause.
Doing great work with a well-known (either nationally or locally) charity can have a very positive effect on how future employees view your company.
Flexspace, with 59 centres across the UK, was really well placed to take part in this year’s Children in Need fundraiser. Many of the centres took part on the day with a variety of activities.
Some were old favourites: cake sales, bake-off competitions and round pound collections. Other favourites included different ways of dressing up, face-painting or wearing yellow. More leftfield and unusual included carpet bowls, a duck race and various, fun office games.
Well over £800 was raised for Children in Need, but importantly, the centres benefited from all the fun activities. Many of Flexspace’s tenants managed to get involved as well. This created a great atmosphere and was a worthwhile way of strengthening the relationship between Flexspace and our tenants.
So, what are you waiting for? We wish you luck in whatever charity activity you decide to do – and you are sure to gain many benefits from the experience.
You can rent a Flexspace unit for a minimum of 6 months all the way up to 10 years or more.
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Flexspace have helped me turn my little dream into a profitable reality! Being a small business owner looking for premises can sometimes be daunting but Loraine and the Flexspace team helped me with every step in finding the perfect solution for my business and I couldn’t be more grateful.
The team go above and beyond to look after their tenants and nothing is every too much trouble. Premises are clean, well maintained and I always feel extremely safe when I’m at work even on those dark winter nights! I have highly recommended Flexspace to fellow business owners – a hidden gem in Peterborough!
Our offices in Blackpool are easily accessible for the people we support, some of whom are in wheelchairs, there is a ramp to the entrance door and disabled facilities. Our offices are nicely decorated, comfortable and affordable.
Our Area Manager is very helpful and readily available should we have any queries or problems. The public areas are kept clean, safe and presentable. She goes over and above the call of duty for the clients.
I have enjoyed renting from Flexspace for the last 3 years and hopefully will be there for a good few years to come. Found the staff very helpful and easy to get on with.
Excellent service, the Centre team are happy to assist with meeting rooms at short notice. They ensure that repairs are carried out quickly. I needed several new sockets in my room and these were provided very quickly with no inconvenience to myself.
The staff are friendly, professional and knowledgeable and nothing is ever a problem.
Flexspace Dunfermline has had a big impact on the growth of my business over the last 3 years. Offering the ability to offer in-house training to clients with the use of the meeting room facilities. The team always ensure that the rooms are set up to the exact requirements I need to deliver the training to my clients. From equipment set up to the supply of refreshments to my delegates.
Having a dedicated team onsite that are always on hand to assist with anything from reception to administration is a real benefit to my business. The staff are always very approachable and nothing is ever too much for them when I ask for their assistance.
RDM Group has occupied buildings on the Bilton Industrial Estate for over 22 years and we have seen many owners in our time. In 2007 ‘Flexspace’ acquired the estate and through their resident manager, we have seen a dramatic improvement in the overall operation of the estate together with a continual investment and improvement program into the buildings, security and facilities which makes the estate an extremely good place for our company to be located.
Big thanks to you and Alan for your efficient handling of the whole process.
Many thanks for your support in our move into new office space, everything has been really smooth and easy even down to ensuring locks were changed and secure.
The facilities are excellent and spotlessly clean throughout and it’s so helpful for us to have access to additional rooms for booking for training events when we need it. We are so glad we made the move into a really pleasant and well maintained working environment.