Moving home is considered to be one of the most stressful situations we have to face during our lifetime. Not only do we have to arrange everything, all the legalities, removal companies, making sure we can get into our new home on the day, but, for better or for worse, we also have to get to know our new neighbours.
In the fields of industry and commerce the situation is very similar. For businesses, the smartest move is to build business relationships by moving to a thriving business park. Especially on mixed commercial and industrial estates which specialise in units for small niche businesses and start-ups. And, just as happens when moving home, the smart owners take the time to meet new neighbours.
The Beauty of Mixed Start-Up Units
There are a number of reasons why a low cost unit on a mixed use estate is the best option when starting a new business. Flexibility is a big plus, of course: why spend more on space you don’t really need? Struggle in a unit that is too small? Or commit yourself to a long lease when you don’t know what’s going to happen? But it goes much deeper than that.
On a mixed estate, from day one you have the opportunity to promote your products and services, and maybe even pick up some new clients. They say no man is an island, and in business this is especially true. Getting to know other businesses on your Flexspace estate can have a very positive effect on both yourself and your business.
Begin your Business Networking
More digital speak. In the world before the internet it meant quite simply, go introduce yourself to your neighbours, or put an advert in the local newspaper. Promote yourself, and your new business. Begin your business networking. Luckily, most of us are gregarious, or nosy, or maybe a little of both. The chances are, when your neighbours see you arrive at your new unit they will make themselves known. Even if you would rather get on with what you are doing take a few minutes out.
Invariably offers of help will be made. Would you like to use the phone or other facilities if you’re still waiting for yours to be connected? First contact can be made very easily and if there’s a fit, business can be transacted.
Is there a Cafe on the Estate?
Does the estate you’ve moved onto have a communal cafe? A cafe is the ideal place to get to know a few more of your neighbours, and others. Company reps, truck and van drivers will regularly call in for a coffee, sandwich, breakfast or lunch. Often a large cork board will be fixed to a wall.
Local businesses, delivery companies, maintenance companies, and others will pin business cards up, to promote their products and services. Make sure yours is added, and take the numbers of possible future contacts.
Shared Projects Mean Reduced Costs
Although it is generally accepted that effective digital marketing can produce an effective return on investment, for many small start-ups it is still an expensive item. Sharing a website with others in a similar or complimentary business can help reduce costs, while still getting you known to a local or national audience.
Refuse disposal is becoming an increasingly expensive business. If each unit is responsible for their own waste collection, getting together and approaching the waste collection companies for quotes on bulk collections using large communal skips will often bring reduced collection charges.
Other possibilities of shared cost could be product delivery to the same area. Organised joint promotions, or shared stands at trade and business fairs. Local businesses thrive on local clients and customers, sharing space in the local trade magazine or newspaper can have a positive effect for all involved.
That other old adage, ‘strength in numbers’ can take on a whole new meaning when it comes to negotiating the best price for certain services. Just as friends and family are likely the first ‘friends’ you added on Facebook, so to your business neighbours should be your first friends in your new world of business networking.
So, make a start. Start local with Flexspace.